A digital agency will typically offer a range of services catering to the online marketing field, with some being ideal for smaller companies and others being better suited to larger enterprises. If one thing could be said about each service it’s that they can be some of the most effective solutions imaginable; offering businesses a way to reach a new audience, take advantage of a greater amount of online visibility and reap the rewards of substantially higher profits.
But what types of services do these digital agencies offer exactly?
Social Media Marketing
Social media marketing, or SMM as it’s often abbreviated to, is the act of advertising using platforms such as Facebook and Twitter. When done correctly it can be possible to obtain a huge following of potential customers – many of which will be far more likely to purchase the products and services offered by the company undertaking SMM.
Search Engine Optimisation
Ranking as highly as possible on Google for competitive keywords can provide a company with huge profits. These can be well over 6 figures a year – and even 7 or more in some cases. A good digital marketing agency will have a firm grasp of how to rank well on search engines and although these techniques can take several months to come to fruition, many businesses consider them more than a viable expense to cater to.
Certain specialised agencies go as far as to offer extensive Magento eCommerce development features and this online store platform is considered to be the largest in the world. By utilising its advanced features a company could enjoy an incredibly high chance of making sales. A good agency will be able to maximise the features of Magento and utilise them to their fullest potential on behalf of a client.
Web Design and Development
Another incredibly popular service offered by a digital marketing agency relates to the development and design of websites. These online presences are often the first port of call for a new business and when done properly, the potential to compel a target audience into action can be more than enough reason to invest in the cost of the development.